Arrogance is deadly. Kodak missed its opportunity in 1975 to pivot to digital photography although the technology was discovered by them. Kodak feared the innovation would cannibalize its main business of film.

Despite Kodak‘s long history of cultivating and embracing risky innovations. Kodak pivoted its core business from dry plates to film, and from black and white to color.

Arrogant derives from the Latin arrogare “to claim,” and the idea is that someone is claiming credit or advantages that they are not entitled to.

Arrogance masquerades as perfectionism, it’s against good sense. It ignores correction. It doesn’t admit its ignorance. At its core, it’s about seeking approval. It’s the enemy of progress and innovation. Its terror is hidden in everything it will do to oppose change.

We are a design workshop that helps with branding, social media, and marketing. We have been tinkering with these ideas for over a decade. We know enough to be useful.